We gain and maintain consumer trust by building genuine relationships, offering transparency, and telling the stories of the people behind brands we truly believe in. Our platform is continuously growing along with our community, and with it our potential to help premium businesses grow.
/ Intro
Cannabis enthusiasts, industry experts, marketing professionals.
Our mission is to elevate the cannabis market through education, entertainment, and visually driven marketing solutions.
/ The Highlife
We're not just talking about getting high
The Highlife is about passionate people coming together. It’s a community, a state of flow, a way to live, connect, and create based on a solid foundation of values.
/ Higher Values
A way of living, working, and doing
Values define the company and who we are. They are the core to a way of living, working and doing. They are here to guide our individual decisions and keep us thinking together reaching highs we would never think are possible alone.
/01
Passion Fuels Purpose
We live and breathe this lifestyle. Pursuing our professional and personal goals with purpose leads to the best outcomes. We love what we do - and it shows.
/02
Do what you say
The only way to produce meaningful work is with integrity. We hold ourselves and each other accountable and up to the highest standards. That means sticking to deadlines and keeping our word.
/03
Clients are people too
We choose to work with like-minded people and place high value in effective communication and trust building. Clients are part of the team, and we make a point of staying connected every step of the way.
/04
Culture builds community
We’re here to make a positive impact and lift each other up. We work hard to take care of ourselves, each other, and what’s around us with every single decision we make.
/ Our Team
Cannabis Enthusiasts Who Create & Communicate
We’re a collective of professional creatives and cannabis enthusiasts working together to build success and elevate those around us.
Jamie knows this industry and culture inside and out. His passion for it began at a young age and has evolved into several successful business ventures and a broad knowledge base, from the creation of gardens and the ownership of a medical dispensary to the co-foundation of a hydroponic / grow business. With a genuine desire to help and educate, Jamie knows how to speak to consumers and support businesses in navigating the ever-changing cannabis landscape to brand success. His background in project management in the industrial construction industry has helped him balance several projects with high standards of professionalism and quality. He is able to develop a strong team mentality that integrates people's individual passions and leads them to achieve outstanding project quality.
A move from Germany to Canada made a career in this industry a reality for Vince.
He’s excited to combine his entrepreneurial spirit and solid background in marketing, filmmaking and photography with a long-time passion for Cannabis. With a decade of experience, professional education and dedication to continuous growth - Vince knows how to communicate value through visual storytelling combined with effective marketing strategy.
On his time away from camera and screen, you can find him on a surfboard, snowboard or skateboard, or out on a hike with his pup Nelson.
Jared has a strong appreciation for technology’s power to problem-solve, support decision-making, and inspire innnovation.
His Bachelor’s degree in Geography along with a Certificate in Geographic Information Systems from BCIT provide a solid foundation for critical thinking, and his background in software development has strengthened his technical skills and ability to build solutions for any problem.
He’s big into exploring cultures and perceptions of cannabis around the world and has a true love for well-crafted films, vinyl records, and tattoos (20 and counting!).
Matthias has been fascinated by visual storytelling for as long as he can remember.
Film enthusiast turned film student in 2015, he continues to constantly improve his skills as a professional film-maker and editor. Matthias’ passion for education and the art of cinematography combine to elevate brand stories in emotionally captivating ways. Well traveled and always curious, he has a strong interest in the medicinal benefits of Cannabis along with a solid appreciation for a good joint.
When he’s not spending nights editing, Matthias enjoys old movies, camping, hiking, eating good food and making the world a little bit more awesome.
At the age of 4 in South Africa, Georgia picked up her very first video camera.
From a young age Georgia knew that the conventional 9-5 wasn’t for her; rather, she aspired to work in a field where her creative insights could be showcased. Videography and photography have long been her artistic outlets and her passion for the craft is evident through the authenticity in her work. Having graduated film school in 2020 with honours, Georgia considers herself a lifelong learner and loves developing new skills and improving upon old ones. As an editor, she is able to invoke emotions through visual storytelling to promote any brand's aesthetic.
When she’s not behind the camera, Georgia enjoys hanging with her loved ones, camping, tattoos, playing guitar, and watching movies.
A passion for bringing people together and the perseverance it takes to create and maintain a true sense of community.
Johanna puts her heart and soul into everything she does. Combined with a background in event management, she’s a master of organization and knows how to stay on track, on time, and on point. She also has a good eye for design and unique ability to generate momentum through social media and content creation.
Johanna loves surfing, snowboarding, long hikes with her handsome sidekick Nelson, and homemade German pretzels.
Born and raised in the Okanagan, Sam has always had a passion for film and visual storytelling.
With an Advanced Diploma in Digital Filmmaking and a distinction in Cinematography, Sam’s creative vision is best practiced behind the lens, or in a timeline. She’s keen to embrace any aesthetic and discover new, artistic ways to showcase a brand.
When she’s not in the dark editing or holding a camera, Sam likes to be… holding a camera! Or maybe at the beach with her pup and rewatching The Office for the billionth time.
With an Advanced Diploma in Digital Filmmaking and a distinction in Cinematography, Sam’s creative vision is best practiced behind the lens, or in a timeline. She’s keen to embrace any aesthetic and discover new, artistic ways to showcase a brand.
When she’s not in the dark editing or holding a camera, Sam likes to be… holding a camera! Or maybe at the beach with her pup and rewatching The Office for the billionth time.
Gabby is a creative that finds adventure and happiness in filmmaking.
Editing has always come natural to her, and has been a place where she feels most at home. It’s an artform where she can truly express herself and her talents. She finds fulfillment in using those talents to help people, organizations, companies, and brands communicate their messages and have an impact. Her favourite part of a project is getting to see people’s reactions to a finished product.
Gabby loves being in the present, hanging out in nature, snowboarding, walks on the beach, exploring the world, and good company.
Ambrosia’s been in this industry since 2014; rolling joints, budtending, and consuming. Her legacy roots and ambition has led her to where she is now. She's known for event and project management, being the loudest community manager, and finding unique ways for brands to market themselves in the Cannabis Industry.
Behind the scenes, AJ is a Karate Champion who loves anything competitive — sports are her go-to. When she’s not trying to win — good food + a spanish telenovela + her beloved puffco = a great night in.
Ivo has always loved camera work.
He has a passion for storytelling, that developed through film photography and cinematography while living in Edmonton. He moved to beautiful British Colombia with the goal of making a name for himself and immersing in his passions. Ivo further his camera, production, and post production skills at the Centre of Arts and Technology in Kelowna. He has now taken those skills and his love of production into the film industry.
Outside of working Ivo enjoys flying down mountains on his skis, whipping his mountain bike and tinkering with vintage cameras and cars. Ivo has always been competitive and strives to be the best in all aspects of his life, is always up for a challenge and never wants to stop learning.
Working in cannabis since 2016, Kaz has been involved in every angle of the industry from growing, extraction, and sales to his new role as a social media manager. When he’s not creating killer content for one of Sessions’ socials Kaz loves snowboarding, long boarding, playing guitar and attending music festivals.
/ Our Studio
We Take Pride in Our Surroundings
We use our studio as a space to create, collaborate, and facilitate the Highlife.
Our workspace promotes the flow of creativity and productivity by mixing work and play together. We spend a lot of time here and as such we keep the place fun, inviting, and functional.
The only reason we have this space is to accomplish the mission we’ve set out for ourselves.
/ Careers
We're looking for
animators graphic designers web developers SEO experts editors models sales reps photographers
Make dope work with dope people.
We’re looking for talented driven people who are passionate about their work and have an interest in cannabis. We want sales reps, models, animators, copy writers, SEO experts, web designers, photographers, and videographers.
If you fit this description and you’re interested in working with us or simply learning more, drop us a note, portfolio link, or résumé.
